Our Process
A clear, strategic approach built for measurable growth
How We Work
At Wildward Strategy, process isn’t about rigid steps or one-size-fits-all frameworks. It’s about building clarity, aligning strategy, and creating momentum—grounded in data and refined through execution.
While every engagement is tailored, our work consistently follows a set of principles designed to help brands grow intentionally, adapt quickly, and make smarter decisions over time.
1. Research Comes First
Because data is king
Every successful strategy starts with understanding.
Before recommending tactics or creative, we begin with research… reviewing data, performance history, audience behavior, competitive context, and market conditions. This allows us to identify what’s actually happening, not just what feels like the right move.
Research may include:
Website and performance audits
Search, SEO, and GEO analysis
Audience and intent evaluation
Competitive and industry review
Existing content and media assessment
This phase ensures decisions are grounded in insight, not assumptions.
2. Strategy Development
Turning insight into direction
Once we understand the landscape, we build a strategy designed to support your goals across channels.
Strategy is where everything comes together—search, content, media, creative, and measurement so efforts work together rather than in silos.
Strategy development typically focuses on:
Clear objectives and priorities
Channel and platform alignment
Messaging and positioning guidance
SEO, GEO, and content direction
Media and distribution considerations
The goal is clarity: knowing what matters, why it matters, and how success will be defined.
3. Creative Development
Strategy-led creative that performs
Creative is most effective when it’s informed by strategy, not created in isolation.
Based on the strategic framework, we guide creative development across content, digital assets, and media-ready creative. This work may be executed in-house or through our trusted ecosystem of award-winning creative partners.
Creative development may include:
Content creation and storytelling
Digital and media creative direction
Messaging and CTA alignment
Creative designed for SEO, GEO, and performance
Every asset is developed with its role in the broader strategy in mind.
4. Measurement & KPI Setup
What gets measured gets improved
Before anything launches, we ensure tracking and measurement are properly configured.
This step is critical. Without clean data and clearly defined KPIs, optimization becomes guesswork.
Measurement setup may include:
GA4, Google Search Console, and GTM configuration
Conversion and goal tracking
KPI identification aligned to business objectives
Reporting structure and benchmarks
This ensures performance can be evaluated clearly and consistently.
5. Campaign & Initiative Launch
Thoughtful execution, not rushed activation
Once strategy, creative, and measurement are aligned, we move into launch.
Whether we’re launching content, SEO initiatives, paid media, or integrated campaigns, execution is handled intentionally ensuring everything works together as planned.
Launch support may include:
SEO and GEO implementation
Digital and media campaign activation
Content publishing and distribution
Cross-channel coordination
No piece operates in isolation.
6. Optimization & Data Capture
Learning, refining, and improving
Launch is only the beginning.
As data comes in, we analyze performance, identify opportunities, and refine execution. Optimization is ongoing and informed by real results—not vanity metrics.
Optimization focuses on:
Performance trends and insights
Content and creative refinement
Media and channel adjustments
SEO and GEO improvements over time
We document learnings so progress compounds rather than resets.
7. Growth & Customer Acquisition
Turning strategy into results
The ultimate goal is growth, more visibility, stronger engagement, and meaningful customer acquisition.
By grounding every step in data, strategy, and measurement, Wildward Strategy helps brands attract the right customers and build sustainable momentum across search, digital marketing, and media.
Growth isn’t accidental. It’s built deliberately.
What This Process Delivers
Clients who follow this process benefit from:
Clear direction and alignment
Smarter use of budget and resources
Stronger visibility across search and AI platforms
Better-performing content and campaigns
Measurable, sustainable growth
Ready to Get Started?
If you’re looking for a strategic partner who leads with research, builds with intention, and optimizes for long-term success, we’d love to talk.